Designcraft

The latest collaboration between Jaime Hayon and Fritz Hansen has a new identity.

Fred™ - meaning ‘peaceful’ in Danish – is a casual nickname and nod to the comfort and good vibes that accompany the chair wherever it’s used.

Fred™ draws inspiration from pelicans’ broad wings, gently curved bodies and distinctive bills. The lounge chair has a lightness and gracefulness that truly disguises its strength. Fred’s open, low silhouette is elegant from every angle and has a contemporary look. Decorative joints with gently rounded edges are assembled by hand in a nod to traditional Danish craftsmanship. Wide and flat armrests embrace and support the body, as does the curved backrest. The seat is designed for upright seating while socializing, reading or relaxing.